Posted by Paul Hemmant on July 31, 2010 under Network Marketing |
Article Marketing Promotion
Article Marketing is amongst one of the many popular internet practice used to draw visitors to company business websites. It is a fact that the best article directories hold enough authority to rank on the first few pages of the various search engines. Internet businesses often focus their efforts on the most popular directories to maximize their visitor counts. This method is two-fold:
1. Write quality content. When a potential visitor reads your article, you want them to continue on and read right down to your link in the authors resource box. If the copy is stale and “slapped” together quickly, you’ll have wasted your time and effort submitting it in the first place.
2. Add your keyword to the title and throughout the article to help the various search engines index it in a good position. Incorporate a link to your website at the bottom of your article.
Squidoo
Squidoo is actually a popular community which enables you to create mini webpages free of charge. You can monetize them for your own gain or give your earnings to charity. You should use Squidoo equivalent to the mini sites for long tail keywords. The main difference is that you don’t own this domain and you do not have quite as much creative license. The benefit is that Squidoo enjoys immense popularity in the various search engines and you will be able to get indexed rapidly. The most popular thread between two of these methods is taking advantage of the recognition of other websites while your primary site rises in authority. Take advantage of the search engines fascination with these directories and sites and use them together with your long tail keyword strategies. With these methods your internet businesses will enjoy additional traffic for little, if no money whatsoever.
Long Tail Keywords
If long tail keyword strategies are not part of your SEO campaign, you should start using them now to improve the level of visitors to your internet businesses. You will find countless long tails just waiting for marketers to make the most of. These keywords are related to the lower search volumes for your niche market. Separately, they aren’t extremely effective but collectively they add up to a lot of daily searches. Additionally, they are easy to rank due to the low competition. You can target these phrases inside your articles or in separate pages on your website. Though you will need to pay for hosting, an excellent strategy is to create mini-sites around each long tail keyword and link them back to your main site. These mini sites can act as pre-sales pages.
woodworking tools
Posted by Paul Hemmant on April 17, 2010 under Home Based Business |
Due to the authority and popularity of Squidoo on the web, internet businesses are utilizing the site’s power for their own benefits. Squidoo is a publishing platform which allows you to make mini one page sites (lenses) for free. If constructed properly, Google often displays these lenses on the first few pages for low to moderately competitive keywords.
This platform offers amazing functionalities, with everything from EBay auctions, YouTube videos, Amazon affiliate programs, poll modules and everything in between. You can earn money by monetizing your page or giving away your earnings to charity. You can also use Squidoo to send links to your main website. Because these lenses are indexed fairly quickly, marketers use them as pre-sales pages to lead prospects to their websites.
Learn the Language
If you are new to internet marketing, Squidoo is an excellent resource for learning the “ins and outs” of the industry. You will learn basic HTML and affiliate marketing, and how to interact with an online community. Squidoo offers many tutorials and a forum which includes knowledgeable lensmasters who are willing to help with any issues that may arise.
Search Engine Optimization
When constructing lenses for your internet businesses, keep your search engine optimization principles in mind. Practice building one page websites with a specific subject matter. Stay focused on one area or your lens will confuse your visitors and the search engines. Create a keyword specific domain and optimize module titles and content to reflect your keyphrases. Add appropriate tags so interested visitors will find you in the Squidoo community. Create a bio and add a photo of yourself. The default image and bio will turn your visitors off and they will not click on your links.
Another great strategy is to develop a few lenses with the same topic but slightly different subject matters. Link them together in a chain link fashion with Lens #1 linking to Lens #2 and Lens #3 to #4 and so on. The last lens can link back to Lens #1 creating a mini website effect.
Build Community
Squidoo has a large community of lensmasters who visit each other’s lenses, rate them and comment. Visit other lenses in your industry and encourage interaction. Rate and comment on theirs as well and they will return the favor. Communicate with others in the forum and offer help when needed.
Squidoo represents a great platform to enhance or introduce your internet businesses. Spend some time researching the site and getting familiar with its network of users. Offer value with each lens, optimize and promote them effectively and see a steady increase of traffic to your website.