Why is Personal Branding Important?

Posted by Paul Hemmant on January 16, 2010 under Home Based Business | Be the First to Comment

Tell me the first thing that comes to your mind when you I say Nike. “Just do it!” How about when I say “Coca-Cola”? “Red”

Those are just two examples of the way those corporate giants made you associate simple words or colors to their name.

Apparently Santa Clause lost his well known color red to Coca Cola. That’s because he doesn’t do or care much about his “business”. I guess he knows we’ll never forget him come Christmas time anyway.

But you on the other hand, you will be forgotten, unless you are a famous legend that I don’t know about. So, what do we do to stay on people’s minds all the time and therefore make our Internet Marketing Business successful?

Simple. We need to brand ourselves. We have to have our own personal branding that people will remember. And it can’t be just anything. It has to be related to what exactly you do, but in a clever way, so people notice, or hear it, smile and say “how clever is that!” and once you get a reaction like that you will always be remembered. It’s like interactive learning – much more successful than passive memorization.

So, think about a color, a saying, a smart way to name your Internet Marketing campaign or company. Be creative and then stick with it. Don’t change it in the middle of the process. You saw what happened to the big giants like Coca-Cola when they tried to change their look and taste. They were rejected, pushed to the side by their dozens of millions of fans, so they paid a lot of money to learn that lesson. Let’s learn from their mistake as well as from their success stories.

Now, don’t fall into the perfectionist trap and delay starting your business because you can’t think of just the right name, or quote or color or whatever it might be that you want yourself to be definite by.

The moment is now! Bring your closest friends together, your family, your neighbors and whomever else you want – Santa Clause is busy, sorry – and brainstorm it. Sleep on it and then make the decision and go with it. “Just do it!”

Recession? Not for Internet Marketers!

Posted by Paul Hemmant on January 3, 2010 under Network Marketing | Be the First to Comment

Recession! What an ugly word that no one wants to pronounce or think about unless we talk about a far far away third world country that we never heard about before. But, unfortunately, the unwelcomed economic recession is our present reality.

So what do you do? How do you dodge the bullet when you pull into a gas station, pull your debit or credit card out of your wallet and cringe knowing you might have run out of money before you ran out of gas.

Why worry like that. There’s always something we can do! Always. If history proved anything to us, is that we have the power to overcome the toughest times of sickness, poverty, war and destruction. A cyclical economic recession is exactly how it sounds, cyclical. It will go away. But are we going to survive it with our dignity intact?

Where does all the money go in a recession? Do you think all the money are put somewhere in a cave to hibernate until the winter of recession is gone? Nope. Money is still out there, but is not as easy to see as before. So instead of putting your sneakers on and going out to look for it, be smart, have it come to you.

How? Well, how about being part of a select few who are have a recession proof job! And it’s not a job with a mean boss, smelly coworkers in an austere neon lit cubicle. It’s in your home, at the desk you choose, maybe on the patio, in your comfortable pajamas. It’s called Internet Marketing!

There is no recession for internet marketers. It is considered to be one of the highest paying careers because there is no ceiling to how much money you can make. It sounds dreamy, but that’s the reality. Next time you see someone who seems not to be affected by the recession at all or quite the contrary, doing better than ever before, ask them what they do. The chances of them telling you they do Internet Marketing are high these days.

Just think about it. Your Online Home Based Business is global, it is not confined to a four brick wall like the store on the corner. There is no limit to your potential clients. The world is you oyster!

Don’t follow the money, let the money follow you!

Take a look at what ViralURL can do for you in 2010

Posted by Paul Hemmant on January 1, 2010 under Uncategorized | Be the First to Comment