Online Social Media Rules of Engagement

Posted by Paul Hemmant on October 4, 2009 under Network Marketing | Read the First Comment

“Social Media is a Cocktail Party” say Jim Tobin and Lisa Braziel in their book with the same title. They show us rules of engagement that are successfully used at a cocktail party. So why see it as a chore, it can be as fun as a party!

And there are so many different cocktail parties out there, that do nothing but help you and your business become more popular every minute of the day without you paying for ads or not even throwing your own “welcome customers” party.

Let’s see which Social Media fun venues you can attack: Twitter, Facebook, Myspace, YouTube, Del.icio.us, LinkedIn, Flickr, StumbleUpon, Digg, SecondLife, Reddit, Technorati, Newsvine, just to name the most well known. Do you see the potential here? It’s colossal. It has no ceiling, just like the money you can make as an Internet Marketer.

And you don’t have to be in front of the computer all day to do it. You can do it from anywhere, provided you did not forget your cell phone home! One little text and the entire world is reminded of your existence. Just like that. And it is very important to be on people’s mind every minute of the day. You never know when they just happen to need exactly what you offer, or they meet with a friend who needs what you offer, they’ll be able to help them and you out and feel good about having that piece of information to help a friend in need. Everybody wins! No one feels they were suckered into doing something they never wanted to do in the first place.

Opinion Research Corporation for Cone conducted a study in September of last year and concluded that customers want businesses to actually get involved. Six out of ten Americans who already use social media, interact with businesses on all those social media websites listed above.

You thought Facebook is for youngsters? Think again. 50 million non-college attendees are using Facebook. LinkedIn, the professional social networking website, grew 187% over the past year. Universal McCann put together a research project that proves that 36% of the online users have a more positive attitude towards the companies that use online social media and have blogs.

These are huge and telling numbers.

Why wouldn’t you want to have a sweet piece of this pie? Make Social Media your cocktail party!