Posted by Paul Hemmant on July 31, 2010 under Uncategorized | 
You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.
1. A tool which you can use to test your own website links or other websites for broken links:
http://home.snafu.de/tilman/xenulink.html
2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
http://www.digitalpoint.com/tools/backlinks/
3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
http://www.digitalpoint.com/tools/website-country/
4. In order to track the location of the visitor or a customer to your website:
http://www.digitalpoint.com/tools/geovisitors/
5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :
http://www.digitalpoint.com/tools/webrank/
6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
http://www.digitalpoint.com/tools/pagerank-mac/
7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
http://www.digitalpoint.com/tools/adsense-charts/
8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
http://www.digitalpoint.com/tools/adsense-sandbox/
9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
http://www.digitalpoint.com/tools/ad-network/
10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
http://www.digitalpoint.com/tools/search/
11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
http://www.digitalpoint.com/tools/counter/
http://www.amazingcounters.com/?ref=gad033
http://www.cyber-counter.com/signup.php
http://www.statcounter.com/free_hit_counter.html
http://www.free-counters.net/
Posted by Paul Hemmant on under Network Marketing |
Article Marketing Promotion
Article Marketing is amongst one of the many popular internet practice used to draw visitors to company business websites. It is a fact that the best article directories hold enough authority to rank on the first few pages of the various search engines. Internet businesses often focus their efforts on the most popular directories to maximize their visitor counts. This method is two-fold:
1. Write quality content. When a potential visitor reads your article, you want them to continue on and read right down to your link in the authors resource box. If the copy is stale and “slapped” together quickly, you’ll have wasted your time and effort submitting it in the first place.
2. Add your keyword to the title and throughout the article to help the various search engines index it in a good position. Incorporate a link to your website at the bottom of your article.
Squidoo
Squidoo is actually a popular community which enables you to create mini webpages free of charge. You can monetize them for your own gain or give your earnings to charity. You should use Squidoo equivalent to the mini sites for long tail keywords. The main difference is that you don’t own this domain and you do not have quite as much creative license. The benefit is that Squidoo enjoys immense popularity in the various search engines and you will be able to get indexed rapidly. The most popular thread between two of these methods is taking advantage of the recognition of other websites while your primary site rises in authority. Take advantage of the search engines fascination with these directories and sites and use them together with your long tail keyword strategies. With these methods your internet businesses will enjoy additional traffic for little, if no money whatsoever.
Long Tail Keywords
If long tail keyword strategies are not part of your SEO campaign, you should start using them now to improve the level of visitors to your internet businesses. You will find countless long tails just waiting for marketers to make the most of. These keywords are related to the lower search volumes for your niche market. Separately, they aren’t extremely effective but collectively they add up to a lot of daily searches. Additionally, they are easy to rank due to the low competition. You can target these phrases inside your articles or in separate pages on your website. Though you will need to pay for hosting, an excellent strategy is to create mini-sites around each long tail keyword and link them back to your main site. These mini sites can act as pre-sales pages.
woodworking tools
Posted by Paul Hemmant on July 25, 2010 under Financial Freedom |
A 19-year study done by a professor at Ohio State University’s Fischer College of Business, Dr. Paul Nutt, concluded that more than 50 percent of the decisions made by executives failed. Why? Because those executives never considered any kind of alternatives once they made a decision.
That is very dangerous and attitudes like that can scrape an online or offline business off the face of the Earth, like it never existed before.
A good entrepreneur always remembers to leave their ego in the other pair of pants, where they belong. Never bring that with you when you’re making executive decisions for yourself or your Internet Marketing business.
You always have to be open to new ideas, new perspectives, be open to dialogue and opportunities. The authors of “Business Think”, Dave Marcum, Steve Smith and Mahan Khalsa indicate that “humility clears the path to solutions.” No one says you’re not the smartest person on the face of the planet, but you need to open your eyes, look around and notice the fact that you do not know everything. No human being does. So, be open to dialogue with others. I promise you it’s always going to be beneficial to you and your Internet Marketing business.
Two heads are better than one, three are better than two … you get the picture.
If you are afraid to give away your entrepreneurial insights, the things that you see about your business and your field that others seem to omit, by all means, keep it in the family. Talk to people you trust, that might never care about what you do or go to the competition but whose thoughts and opinions you value, or to other people and you draft a confidential agreement and make them sign it.
Progress not perfection! That should be your motto! You are always learning, so stop thinking in black or white and see all the shades of grey that are out there. As I said before, no business move in an entrepreneurial mindset is a do-or-die adventure! Entrepreneurs learn as they go, learn all the time and always be opened to new suggestions!
Posted by Paul Hemmant on July 22, 2010 under Home Based Business |
The goals for internet businesses often involve marketing deadlines, advertising budgets and relational aspects. Working from home, though, brings about a whole new set of goals to achieve. Without an employer breathing down your neck to get things done, you may need to set daily and monthly goals to keep your motivation at its highest. Self-motivation is essential to staying productive in online business, especially in the beginning before the profits arrive.
While working online, you will need to plan short and long term goals. The short term goals will help you to avoid and eliminate distractions. Do you live with a spouse or children? Do you find yourself wandering to other websites during the day? These types of instances pose as distractions and steal our time from our work. At a job, you are forced to work in a specific environment and if you get distracted you have plenty of people to bring you back to reality. If you are in the process of developing your internet businesses, you work alone now instead of for a company and no one is standing over you to refocus your mind. In the beginning it may be tough to adjust, which is why I recommend setting daily goals. The night before or at the start of the day, determine what you would like to accomplish for that day. Give your list to someone else to check at the end of the day if you feel you need the accountability.
Watch out for the “time guzzlers”. They promise to steal you for only a minute but somehow the minutes add up and turn into hours. Don’t buy into the lie that it will only take a minute. Distractions lead to other distractions and before you know it, you are in a completely different place than when you began. Social media websites, emails, chats, phone calls – all will steal your efficiency. Turn off the phone and shut down your email, if need be, and focus on your tasks until completion.
Your long term goals will provide you with motivation to continue. They will help you to see outside of your temporal existence to your greater future. Set them months and years in advance and chronicle your progress along the way. These long term aspirations will keep your engine running and pick you back up again when you fall.
If you don’t possess a vision for your future you will have nothing in which to aspire. Consequently, if you don’t set goals for your present, you will not achieve your long term aspirations. Both are vitally connected for your internet businesses and required to experience the rewards of working from home.
Posted by Paul Hemmant on June 26, 2010 under Financial Freedom |
Having a good credit rating is very important in the current society. It is something which everyone should have and it is also something which people today would consider to be worthy to do just about anything to have good credit rating. By having a good credit history, applying for loans and unsecured charge cards is less difficult.
If you have a good credit score, you will need to boost it in order to obtain the best loan and store card deals possible. For example, for those who have a credit rating of 688 and the lender will reduce interest rate if you get a credit rating of 690. The two points often means thousands of dollars in savings from paying interest.
For this reason it is crucial for you to improve your credit score even if you already have a good credit score. It’ll mean lower rates of interest and also more odds of obtaining the loans you want for that special purchase.
There are many different ways on how one can significantly improve your credit rating score. Some ways takes time to accomplish plus some others takes only a few weeks or even a few days to complete. However, should you begin working on it as soon as possible, you will see that it will be worth all of the effort.
So, here are a few of the methods you can boost your credit score.
The very first method for boosting your credit score is to check credit files for errors. Even minor errors can significantly hurt your credit score. So, if you ever suspect that the low credit score is as a result of an error, you should contact the credit reporting agencies and challenge them concerning the report. It is part of the law that the reporting agency should investigate and correct the errors within thirty days if there is any errors on your credit file.
The next course of action on how one can boost your credit rating is to repay your balances every month. This could keep you out of debt and save a lot of money on rate of interest. Also, this can demonstrate that you can manage your debt effectively and therefore, increase your credit rating.
By keeping only a few charge cards, two for the most part, will boost your credit score. Having five or more store cards will actually, lower your credit rating. For this reason it is necessary for you to have only two credit cards.
If you have borrowed money before, it is important for you to pay it promptly. This can often have a positive impact on your credit rating because it will show credit rating agencies as well as creditors that you are able to manage your debt effectively. However, if you have borrowed money before and it is long overdue, you should pay it immediately. In time, these old late payments will be deemed unimportant and it will expire.
An alternative way on how to boost your credit rating is by managing your charge cards effectively. Don’t use your entire borrowing limit on each of the charge cards you have. For instance, if you have credit cards with a credit limit of 2000, 2500 and 3000 dollars, it is better to make use of 600 dollars on each card instead of 1800 dollars in one card. Always keep one thing in mind; it is best for your credit score if you only use less than 50% of your credit card limit.
These are some of the methods you should use to enhance your credit card score. Following all these will make sure you that your credit score will increase and will result in better opportunities in the future.
Posted by Paul Hemmant on June 17, 2010 under Network Marketing |
This year should explode with the newest trends in social media. Internet businesses who once viewed social media sites as juvenile and unimportant will now get involved so they can stay ahead of the times. Companies will capitalize on this medium to increase their ROI and interact with the people who are buying their products.
I see more and more businesses join sites such as Facebook and Twitter and take an interest in their own communications. It seems as if companies are terminating the outsourcing of some of their content. Marketers are creating their own content to better connect with their audience and establish themselves as industry leaders.
Branding will become one of the most popular trends this year for internet businesses in the social media space. As businesses “get a clue” about this industry, we will see companies establishing their brand colors, messages and communication throughout these social sites. With the newest personalized business profile features on Facebook and the new Twitter contributor feature, currently in beta, I see these sites exploding even more than last year. They will continue to lead the industry as they stay involved and highly prioritize the enhancement of the user’s experience.
The mobile phone enterprise is one of the biggest industries today. Especially with Google’s new “Nexus One” phone and Microsoft on its tails, look for smart entrepreneurs to capitalize on this market. Social media trends will continue to overtake the mobile world. Internet businesses can develop specialized applications for mobile phone users. They can effectively reach a larger audience by solving problems in this space and increasing awareness for their brands.
The social media industry will continue to flourish and develop new and better methods for businesses to connect with and sell to their audiences. Take advantage of this trend which explodes each year with more and more opportunities for entrepreneurs to grow their businesses. If you already participate in this space but you are not experiencing the rewards, consider resurrecting your campaign by creating new videos or blog posts. Make sure you are really connecting with your audience by offering value and encouraging people to interact with your communications. If you are not actively involved with social media, please reconsider and ride this wave before it is too late. Internet businesses are already catching on to the benefits and the longer you wait, the harder it will be to gain back the time it takes to effectively build a successful campaign.
Posted by Paul Hemmant on April 17, 2010 under Home Based Business |
Due to the authority and popularity of Squidoo on the web, internet businesses are utilizing the site’s power for their own benefits. Squidoo is a publishing platform which allows you to make mini one page sites (lenses) for free. If constructed properly, Google often displays these lenses on the first few pages for low to moderately competitive keywords.
This platform offers amazing functionalities, with everything from EBay auctions, YouTube videos, Amazon affiliate programs, poll modules and everything in between. You can earn money by monetizing your page or giving away your earnings to charity. You can also use Squidoo to send links to your main website. Because these lenses are indexed fairly quickly, marketers use them as pre-sales pages to lead prospects to their websites.
Learn the Language
If you are new to internet marketing, Squidoo is an excellent resource for learning the “ins and outs” of the industry. You will learn basic HTML and affiliate marketing, and how to interact with an online community. Squidoo offers many tutorials and a forum which includes knowledgeable lensmasters who are willing to help with any issues that may arise.
Search Engine Optimization
When constructing lenses for your internet businesses, keep your search engine optimization principles in mind. Practice building one page websites with a specific subject matter. Stay focused on one area or your lens will confuse your visitors and the search engines. Create a keyword specific domain and optimize module titles and content to reflect your keyphrases. Add appropriate tags so interested visitors will find you in the Squidoo community. Create a bio and add a photo of yourself. The default image and bio will turn your visitors off and they will not click on your links.
Another great strategy is to develop a few lenses with the same topic but slightly different subject matters. Link them together in a chain link fashion with Lens #1 linking to Lens #2 and Lens #3 to #4 and so on. The last lens can link back to Lens #1 creating a mini website effect.
Build Community
Squidoo has a large community of lensmasters who visit each other’s lenses, rate them and comment. Visit other lenses in your industry and encourage interaction. Rate and comment on theirs as well and they will return the favor. Communicate with others in the forum and offer help when needed.
Squidoo represents a great platform to enhance or introduce your internet businesses. Spend some time researching the site and getting familiar with its network of users. Offer value with each lens, optimize and promote them effectively and see a steady increase of traffic to your website.
Posted by Paul Hemmant on March 28, 2010 under Network Marketing |
Many advantages exist to working from home and building an online career which is why anxious professionals run to look for new internet opportunities. Unfortunately, new marketers are prime bait for some of the scams and common mistakes of the trade. Take these pointers and consider them before jumping into any new venture. They will help you avoid unnecessary trauma.
Get Rich Quick Opportunities Don’t Exist
You cannot get rich quick and if anyone tells you it is possible, run far away. Here are a few of the signs signaling a poor opportunity:
• They promise a certain level of income
• You cannot reach a real person through customer service
• You cannot find real testimonies of actual people you can talk to who made real money
There are no Secrets
Have you ever seen those websites displaying their secrets to internet success as if they know something everyone else does not? No methods exist that have not been utilized already. These words represent tactics or methods to gain a sale. The greatest opportunities offer methods that work and are proven to succeed, not secrets or specialized information that really isn’t as good as it sounds.
Stay Organized
In your preliminary research, keep your data organized. Separate different opportunities according to pros and cons and journal everything you learned in the process. Keep your desk and computer folders organized and easily accessible. By working in this manner, you will be practicing for your future internet campaign as well.
Act but don’t React
Acting and reacting identify two separate dynamics and are often confused. For example, do not “react” and leave your job the moment you get started in your online business. You do not know what kind of timelines you will face and how much you will make in the coming months. New marketers get anxious and think they will jumpstart their internet careers by diving in. While you will have more time to dedicate to your campaign if you initially leave your job, you will definitely face things in which you were not prepared. Work on your campaign part-time until you are confident and build a sufficient income from home. “Act” in haste toward your goals, but don’t “react” out of emotion without thinking your decisions through.
Follow these four tips before choosing your internet business opportunities. Learn from those who have already walked in your shoes and adhere to these important guidelines. If you do, when your actual campaign begins, you will be better prepared to move forward and withstand any associated pressures to continue on to success.
Posted by Paul Hemmant on February 7, 2010 under Network Marketing |
“The ‘depression’ was a blessing in disguise. It reduced the whole world to a new starting point that gives everyone a new opportunity.”
That is what Napoleon Hill, the American guru of personal success literature, said about the Great Depression. And of course, he was right. You and I and everyone around us are now back at square one, at the start line, ready for the gun to go off and the race to start. Well, don’t get left behind! Here’s your chance to run with the winners.
We see brick and mortar stores being closed down by the recession, one by one, but online sales are still hot and they are getting hotter, as people start considering the costs of taking their car out of the garage and going to a store, when the gas prices are climbing back up. Remember last year when those prices climbed through the roof? That was a huge breath of fresh air for the online businesses.
Be one of those who breathe fresh air, when everyone is choking up because of the effects of the recession. Be your own boss.
Think about a traditional store or business and all the cost that come with opening one: renting a space, hiring employees, buying equipment, paying utilities, building maintenance issues, etc. All that headache is not part of a Internet Marketer’s way of doing business and starting your own online business costs almost nothing. It does not matter how much money you have when you start, just how much you want to earn.
Online marketing is cheaper than any of the offline methods, is more effective, reaches way more people – the entire world -, it’s accessible to anyone and is not affected by the recession. And there’s more than one way to do it: building lots of small websites that earn little but in a steady way, bid for your page to show up on first pages of search engines), advertising on free online classifieds, writing small articles, sponsor ads, online newsletters, online social media and so much more.
Get creative, don’t let anyone stop you, believe in yourself and remember, there’s no ceiling on what you can make!
Posted by Paul Hemmant on January 16, 2010 under Home Based Business |
Tell me the first thing that comes to your mind when you I say Nike. “Just do it!” How about when I say “Coca-Cola”? “Red”
Those are just two examples of the way those corporate giants made you associate simple words or colors to their name.
Apparently Santa Clause lost his well known color red to Coca Cola. That’s because he doesn’t do or care much about his “business”. I guess he knows we’ll never forget him come Christmas time anyway.
But you on the other hand, you will be forgotten, unless you are a famous legend that I don’t know about. So, what do we do to stay on people’s minds all the time and therefore make our Internet Marketing Business successful?
Simple. We need to brand ourselves. We have to have our own personal branding that people will remember. And it can’t be just anything. It has to be related to what exactly you do, but in a clever way, so people notice, or hear it, smile and say “how clever is that!” and once you get a reaction like that you will always be remembered. It’s like interactive learning – much more successful than passive memorization.
So, think about a color, a saying, a smart way to name your Internet Marketing campaign or company. Be creative and then stick with it. Don’t change it in the middle of the process. You saw what happened to the big giants like Coca-Cola when they tried to change their look and taste. They were rejected, pushed to the side by their dozens of millions of fans, so they paid a lot of money to learn that lesson. Let’s learn from their mistake as well as from their success stories.
Now, don’t fall into the perfectionist trap and delay starting your business because you can’t think of just the right name, or quote or color or whatever it might be that you want yourself to be definite by.
The moment is now! Bring your closest friends together, your family, your neighbors and whomever else you want – Santa Clause is busy, sorry – and brainstorm it. Sleep on it and then make the decision and go with it. “Just do it!”
